Difference between social media optimization and social media marketing:

Social media optimization (SMO) is also frequently referred to as social media marketing (SMM). The methods of taking advantage of social media for Internet marketing purposes is an off-shoot of the Web 2.0 generation of interactive websites.

Are you lost yet? As is common with the Internet marketing world, harnessing social media is complex yet important for your company's next wave of sales. According to Uniseo, social media in general involves websites, use of specific software and practices that individuals utilize to interact through the Internet. People use social media to express their opinions, provide insights, share their personal experiences, trade business connections to increase exposure and networking, provide unique perspectives and exchange media.

Social media is a hot, popular trend in web use and there are ways to take advantage of it for optimization and marketing purposes.